What was previously known as 'Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)' is now being rebranded as 'Harley Quinn: Birds of Prey', after a struggle at the box office on it's opening weekend.


What was previously known as 'Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)' is now being rebranded as 'Harley Quinn: Birds of Prey', after a struggle at the box office on it's opening weekend. 


Birds of Prey, which has been propped up as a 'kinda' sequel to Suicide Squad, went through the name change in part - because the box offices numbers were lower than projected - and in part because the original kinda sucked. 


Birds of Prey opened this past weekend with $33.2 million in domestic box office sales, about $100 million less than the joker and $60 million less than Deadpool. 



And it's not the first time Hollywood has tried (and failed) to resurrect a movie with a name change after it was released to less than stellar sales. Most notable the movie "edge of Tomorrow' starring Tom Cruise went through a similar in theater re-branding when it  had it's name changed to 'Live Die Repeat' (which is a total shit name) but that's for another conversation. 


The film isn't a flop per se and is set to make back the $90 some million spent on the project, but it hasn't met the high expectations studios are holding for their new comic book movies. Already it has made back some $80 million dollars, but that hasn't meant much for an audience that has been less than enthusiastic about the film.