Those yellow things that divide groceries on the supermarket conveyor belt can be quite useful, especially when it comes to making sure you don’t pay for other people's groceries. But can you buy one?

Well, I’m sure you could from a grocery depot store, but can you buy it from your local grocer? That’s what the TikTok prankster neekynooky decided to find out.

@neekynooky Day 4 of trying to buy the yellow divider #CapCut #OLAFLEX #publix #meme ♬ CLYDE (I Hope at Least One of My Ex-Girlfriends Hears This) - $uicideboy$

He began the series all the way back in August of 2022, where he was quickly foiled by a Publix cashier. More than 10 videos later, taking suggestions from multiple commenters, Publix held strong.

@neekynooky they always do that #33333 #meme #publix #CapCut ♬ My Flaws Burn Through My Skin Like Demonic Flames from Hell - $uicideboy$

@neekynooky Day 10 of trying to buy the yellow divider #CapCut #publix #meme #yellowdivider #GenshinTeleport #PartyWithVMAs ♬ TANDEM - 7oh2

“How much are they making an hour to be this defensive over a yellow divider?” Ericksomebody commented. But millions of fans were hooked on the series.

Even the official PGA Tour commented “SO CLOSE” on the tenth attempt. Eventually, he resorted to stuffing the divider inside of a pool noodle. According to him, Publix reached out, and said they were “cool with the vids.”

@neekynooky Day 13 of trying to buy the yellow divider from Publix #publix #yellowdivider #CapCut #greyday #greydaytour #g59 ♬ Matte Black - $uicideboy$

Finding a TikTok trend that is both funny and harmless is rare, and this is the best one since the public pvc pipe farter.

Well, harmless for everyone other than Walmart, because they’re up next.

@neekynooky Walmart ain't safe #CapCut #GenshinImpact34 #yellowdivider #publix #reddivider #jawn #walmart #memes ♬ original sound - neekynooky