Meth I'm On It, South Dakota Ad about the dangers of Meth and rug addiction


Let's not pretend that this country doesn't have a serious drug addiction problem. You know it, I know it, we all know it; so why do we not talk about it? 


Well, that's exactly what the State of South Dakota hopes to achieve with their new "Meth. I'm On It" campaign that was rolled out earlier today to mixed reviews and a plethora of memes. 





South Dakota governor Kristi Noem spoke in defense of the new campaign, saying that "Meth. I'm On It" is aimed at "solutions and hope, and that every one of us in South Dakota can partner to be on meth. Really, the tag line is I'm On Meth."



As far as ad campaigns go, we can already conclude it has been a success.  Heck, people are talking about it, whether upset or just confused, the attention they sought to draw to South Dakota's meth issue has happened, but at what cost? 



More than anything I'm amused by the humorous tone that is being used to promote a serious cause, and I think many others are to. Specifically, the moment when Governor Noem said, "that every one of us in South Dakota can partner to be on meth", before nearly laughing.  



Though maybe that says more about me than the ad. Maybe I can't take it seriously, or maybe slogans and signs are all well and fine, but how can I when the real change that is needed seems to never arrive. And telling by the reaction, I'm not the only one. 





Alternate versions of the South Dakota, Meth Im On It Campaign


Alternate versions of the South Dakota, Meth Im On It Campaign


Alternate versions of the South Dakota, Meth Im On It Campaign


Alternate versions of the South Dakota, Meth Im On It Campaign


Alternate versions of the South Dakota, Meth Im On It Campaign